GTM Ops: Your Launch Plan Exists. It's Just Not Written Down.
Most GTM failures I've seen weren't failures of strategy. The strategy was usually fine. The...
People Ops Is Just Operations. It Happens to Involve Humans.
There's still a version of People Ops in a lot of companies that is basically HR paperwork plus a...
Why Deals Die in the Negotiation Stage (And How an Approval Process Stops It)
There's a version of this that has happened at almost every company I've worked at or talked to. A...
The QBR Prep That Takes Four Weeks (Because One Week Is Always a Disaster)
I have been part of exactly two kinds of quarterly business reviews in my career. The first kind:...
The Marketing-Sales Handoff Is Where Revenue Goes to Die
If you've worked in both Marketing and Sales-adjacent roles — thank you "wear every hat" startup...